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Our t-shirts help you share your favorite things in life. While doing good. 10% of net proceeds are donated to your favorite causes.

How it all began

In the spring of 2019, William Heathershaw came up with a fun & meaningful t-shirt design (the "Iowa love" Symbol) to fundraise for relief and recovery efforts from historic flooding along the Missouri River.

The brand "Iowa love" grew out of that, enabling folks to Wear and Share their "Iowa love". And, fundraising and donating nearly $200,000 along the way.

In 2022, Wear.Love was created to enable folks to share that same sort of love worldwide.

What’s the Purpose of Wear.Love?

Most simply said - to support our local communities.

How do you go about doing that? 

  1. Offer meaningful and creative t-shirt designs so folks can express their “Iowa love”
  2. Partner with local artisans to create Wear.Love-branded goods.
  3. Promote locally owned main street retailers through our "Hometown Retailer Partner" program.
  4. Fundraise & donate to local nonprofits and causes. Since 2019, nearly $200,000 donated.