There are 3 primary purposes for this fundraiser:
- Financially support George Floyd Memorial Scholarship funds at universities across the country by donating 100% of net proceeds from the sale of "Floyd Love" T-Shirts.
- Incentivize universities to establish their own fund by providing a donation to all programs established by June 30.
- Ensure ongoing awareness as supporters continue to wear the t-shirt thanks to the unique design, the meaning, and the softness of the t-shirt's material!
- 100% of the net proceeds are evenly distributed to all funds established by June 30. Note that we are considering adding the function during Checkout to enable supporters to choose a specific university.
- "Net proceeds" are defined as revenue minus costs associated to marketing, operations, shipping, and production. As of June 8, we are estimating an average of $12/t-shirt to be donated.
- Fundraiser is organized by the team behind "Iowa love", a social enterprise that supports local businesses, artisans, and nonprofits. As of 2019, more than $50,000 has been fundraised or donated to nonprofits.
- To help support us at Wear.Love & "Iowa love", please consider adding a TIP during Checkout.