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There are 3 primary purposes for this fundraiser: 

  1. Financially support George Floyd Memorial Scholarship funds at universities across the country by donating 100% of net proceeds from the sale of "Floyd Love" T-Shirts.
  2. Incentivize universities to establish their own fund by providing a donation to all programs established by June 30.
  3. Ensure ongoing awareness as supporters continue to wear the t-shirt thanks to the unique design, the meaning, and the softness of the t-shirt's material!


  • 100% of the net proceeds are evenly distributed to all funds established by June 30. Note that we are considering adding the function during Checkout to enable supporters to choose a specific university.
  • "Net proceeds" are defined as revenue minus costs associated to marketing, operations, shipping, and production. As of June 8, we are estimating an average of $12/t-shirt to be donated.
  • Fundraiser is organized by the team behind "Iowa love", a social enterprise that supports local businesses, artisans, and nonprofits. As of 2019, more than $50,000 has been fundraised or donated to nonprofits.
  • To help support us at Wear.Love & "Iowa love", please consider adding a TIP during Checkout.